THE CARLSBERG STORY
Carlsberg Social Voucher
Carlsberg wanted to explore the opportunities in mobile to drive traffic to Old Irish Pub bars in Denmark.
We created a “social voucher” concept enabling social features on top of our mobile voucher platform.
The result was a truly high engaging campaign that tied two friends together – and Carlsberg gave the first two beers of “probably” the best evening and social event at Old Irish Pub.
The content was created in cooperation with Yellow advertising agency.