MASH – BrandMobile ApS

THE MASH STORY

MASH has explored the opportunities with vouchers before – and wanted to focus on a real live-ish experience.

We agreed to ad live-videos into the campaign execution, meaning video of real people, the real staff you actually can meet at the MASH restaurants.

At the point of introduction “Jonathan” introduced the campaign. If you were a lucky winner you meet other staff members from MASH explaining next step. Ultimately you also had the opportunity to get an introduction to the menus, or food products you could win.

Country: Denmark

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Dashboarding

To keep the pace in the campaign MASH had access to a real-time dashboard, monitoring media efficiency, conversions and actual show-up in all MASH restaurants in Denmark.

Sales Automation Integration

The campaign was integrated with e-mail marketing platform as well as dinner-booking.

Responsive design

The concept worked in a number of screen and platform environments. However, the experience was always a better experience on a mobile device in your hand!

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