THE B.T.metro STORY
B.T.metro launched a frequency enhancing campaign – securing a higher number of readers in a specific targeted period.
The purpose of the campaign was to ensure a trackable higher number of readers over a period of three weeks. On top of a gamification solution, we added a browser-based scanning feature enabling consumers on a daily basis to scan individual codes printed in the B.T.metro newspaper. That unlocked a daily spin-to-win mechanic and was at the same time driving permissions.