THE STARBUCKS STORY
Starbucks wanted to re-introduce the ready-to-drink product “Doubleshot”
BrandMobile delivered a mobile voucher solution – driving meassurable traffic and sales to 7-eleven stores in Denmark. The target group was daily commutors (train and bus). They were offered an incentives lower prices “Doubleshot”. In order to ad somekind of sense of urgence, we focus on a fairly short time to redeem. However, we also added a Starbucks branded memory game – that enabled users to expand the time to redeem with additional hours.