Carlsberg – BrandMobile ApS

THE CARLSBERG STORY

Carlsberg Social Voucher

Carlsberg wanted to explore the opportunities in mobile to drive traffic to Old Irish Pub bars in Denmark.

We created a “social voucher” concept enabling social features on top of our mobile voucher platform.

The result was a truly high engaging campaign that tied two friends together – and Carlsberg gave the first two beers of “probably” the best evening and social event at Old Irish Pub.

The content was created in cooperation with Yellow advertising agency.

Country: Denmark

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Dashboard and security

Our Dashboard enabled the marketing department as well as the partner – Old Irish Pub – to follow the campaign in real-time.

Partner OIP

The campaign was launched on social media – onboarding consumers with their mobile number.

Social Voucher

This concept was the first true social voucher concept we have launched – backed up by a truly valuable incentive to join – namely two free beers served by OIP – sponsored by Carlsberg.

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