FlyingTigerCPH – BrandMobile ApS

THE FLYING TIGER STORY

From multiple markets and campaigns we have now found the optimal campaign equation driving footfall and sales in Flying Tigers physical stores

The past years we have delivered numerous campaigns blending in gamification and voucher concepts in order to drive optimal ROI for Flying Tiger in up to 11 different markets and languages. We have been pilot testing numerous concepts to find the optimal mix of products, incentive mix and creative concepts. And now we know exactly what happens when we hit the campaign button! We know how Facebook performs versus other media in order to drive valuable traffic to stores.

Countries: Germany, Denmark, Spain, Finland, Ireland, Italy, Norway, Poland, Sweden, USA, France.

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High performance and ROI

Our Dashboard enabled Flying Tigers’ marketing team to work in short “stints” – actually week stints. This gave the team the opportunity to tweak both media and incentive schemes – in order to optimize campaign execution in real-time.

E-mail integration

Our concept is now fully integrated with the e-mail tech stacks currently used by Flying Tigers. That means we both utilise text message and e-mail as transport layers for mobile vouchers.

Responsive design

The concept works in a number of screen and platform environments. However, the gaming and voucher experience is always superior to Mobile Devices.

POS integration

Flying Tigers is challenged by the fact that many different POS systems are used in multiple countries. Applying multiple distributors in selected countries – a quite demanding setup. However, we have succeeded with the mobile voucher solution in 11 markets from Europe to the US.

Innovative Business Development

It’s been a quite interesting journey delivering outstanding results to Flying Tiger. Challenging our solution and concepts that bring new and innovative solutions to the equation. That is what we like – to be challenged.

Playfull design

It all started with a Memory Game based on designer Misaki Kawai. The memory games design element was reused in a gamifyed context and broad a physical game to live in a digital environment – You can still try to challenge your memory skills here: https://demo.imob.nu/tiger/

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