Arla – BrandMobile ApS

THE STARBUCKS STORY

Starbucks wanted to re-introduce the ready-to-drink product “Doubleshot”

BrandMobile delivered a mobile voucher solution – driving meassurable traffic and sales to 7-eleven stores in Denmark. The target group was daily commutors (train and bus). They were offered an incentives lower prices “Doubleshot”. In order to ad somekind of sense of urgence, we focus on a fairly short time to redeem. However, we also added a Starbucks branded memory game – that enabled users to expand the time to redeem with additional hours.

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Dashboard

Both creative agency, Arla and 7-eleven could follow the traffic patterns from printet ads, OOH to actual store redemptions.

We did not reinvent the wheel but..

We actually flipped the standard process for campaigns – offering the voucher first – and secondly the gamification piece.

POS integration

We developed our solution to comply with the 7-eleven standard for mobile voucher redemption – adding their specific QR-ish code for seamless store redemption.

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